With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.
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ANALYTICS & INSIGHTS
September 20, 2022
There is an old adage that ‘the only constant in life is change’ and it isn’t difficult to apply this to our own industry. One recent example that caught our eye was the rather dramatic increase in those purchasing $10 instant games.
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August 31, 2022
An incredible number of people started playing the lottery in 2021, a phenomenon we covered in our June 2021 issue of Data in Motion. Entertainment options were limited due to the pandemic which led many lapsed and non-players to give lottery games a try.
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pdf, 2052 KB
ANALYTICS & INSIGHTS
July 22, 2022
Does the price of gas affect the purchase of lottery products? It’s a question our industry has wrestled with for years but the recent spike in fuel costs has provided a unique opportunity to examine the question more closely.
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pdf, 1284 KB
ANALYTICS & INSIGHTS
May 31, 2022
Scientific Games gives you a look at how convenience stores fared in 2021 and seasonal strategies some retailers are taking to maximize summer revenue opportunities.
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pdf, 1310 KB
ANALYTICS & INSIGHTS
May 17, 2022
Experiencing a decline in instant game sales versus fiscal year 2021? Fear not. We’ve shared some insights on why this may be occurring and provide some assurance that it isn’t quite as dire as it may seem.
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pdf, 1218 KB
ANALYTICS & INSIGHTS
April 19, 2022
Loyalty and rewards programs are an important part of our industry and for good reason: not only do they provide an additional touch point for lotteries to engage their players, but these programs are often a player’s first exposure to a lottery’s broader digital portfolio.
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pdf, 2083 KB